TABLE OF CONTENTS
There are a plethora of ways through which traffic is driven to an online poker platform such as:-
- Affiliates/agents
- SEO
- Promotions and advertising
-
Social networks
etc
Among all these methods, affiliates or agents systems are one of the most popular and effective ways. Traffic is gathered and driven to the poker rooms by the affiliates through these same channels such as social networks, SEO and even through personal connections. An international reach can be acquired by the poker affiliate programs and they can become a powerful and engaging promotional strategy. Through an affiliate program, an operator not only shares the revenue with the affiliates but also shares the responsibility of attracting new players to the platform. Affiliate traffic holds the key value in an online poker sphere. Affiliates can be categorised as:-
Geographically defined
Those affiliates who aim for players belonging to a particular geographical area come under this category.
Brand new
Those affiliates who are new to the industry and have little or no personal contacts and aim at targeting any kind of traffic to the online poker platform come under this category.
Established
Those affiliates who have strong followers, personal contacts and are well established in the industry come under this category.
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What is a poker affiliate?
Poker affiliate refers to a person advertising the offers related to poker. The niche of poker is profitable but as compared to other iGaming verticals like sports betting, casino, etc, it is quite tough to grow and progress in this vertical. Revenues can be earned by the poker affiliates through advertising and promotions of new poker offers through different channels. It is really challenging for affiliates to engage new customers for the online poker platforms as the industry is highly competitive.
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Pros and cons of poker affiliate marketing
Here are some pros and cons of the poker affiliate marketing:-
Pros:-
- Rates of commissions can be high and the affiliates having established channels have high chances of doing well in this niche.
- Getting started with poker affiliate marketing is a quick process.
- Payments are on time as most of the best poker networks or poker rooms pay on a monthly basis.
- Affiliates or agents can make huge profits by using their industry contacts as well as doing some promotions and marketing.
Cons:-
- You require a well researched plan to succeed in the poker affiliate marketing business
- The industry of online poker is highly competitive thus it is really hard to compete and stay ahead of others.
- As compared to sports betting and casinos, there are only a few poker networks.
- Sometimes it becomes difficult for affiliates to bring traffic and leads for new poker networks which wastes their time
- It is also tough for new affiliates with less or no connection to bring traffic on poker websites.
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What are the benefits of a poker affiliate network?
- New offers are supplied to the publishers by the poker affiliate networks which they can advertise on their blogs.
- Due to affiliate networks, affiliates are allowed to stay focused on promotions without staying worried about their monthly earnings.
- In the poker vertical, it is crucial for affiliates to have an ongoing supply of the offers as there are not many offers and competition in other iGaming verticals is very high.
- Affiliates are powered with some promotional tools by the poker affiliate networks through which they can perform well.
- Some of the poker networks also offer case studies and webinars to teach affiliates how they can improve their performance with time.
- Timely payments are also offered by the best poker affiliate networks and there is reduction in the waiting times thus affiliates can stay focused on their goals.
- Poker affiliate networks can also offer additional new offers in different niches such as:-
- Bingo
- Sports betting
-
Casino
etc
- Poker networks sometimes close down thus it becomes crucial to search for the one which facilitates long term relationships.
- Payouts are also becoming high in this vertical and a different percentage of revenue share is getting offered by the poker networks.
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How do poker platforms work with affiliate systems?
- Poker offers are essentially advertised by the poker affiliates across different channels and as sales gets confirmed by the network, they earn money. This process usually takes time ranging from some days to weeks.
- Basically poker affiliate programs can be termed as an agreement which takes place between the affiliate marketer and the seller.
- There is a partnership between the sellers of the goods and services and the poker affiliate marketer which helps them to promote and sell their products and services thereby boosting their sales.
- Poker affiliate is an intermediary between customers and the seller.
- When everything goes well between the seller and the customer, everyone gets benefitted.
- For promotion of the product, the poker affiliate gets rewarded.
- The referral process of the poker affiliate works in this way:-
- Poker affiliates promote the poker platform or poker rooms links on some best channels, maybe on some poker focused blogs having good audiences.
- User reads the blog and clicks on the link that was advertised by the affiliate across the blog.
- If users find the poker platforms interesting, they make some purchases such as depositing funds for playing the game.
- Purchase is checked by the poker network before affiliate is paid.
- Affiliates get paid on a monthly or weekly basis.
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How to choose a poker affiliate network?
Here are some of the key aspects which you need to keep in mind while choosing a poker affiliate network:-
Payments
Payments hold utmost importance in poker affiliate networks and they should be flawless and prompt. You should check the payment terms and methods to know when affiliates are paid and how they are paid, through which payment methods.
Affiliate managers
Experienced poker affiliate managers are always responsive and always help in fixing problems and answering mails in a prompt manner. They play a major role in maintaining long term relationships.
Reputation
Being an agent or an affiliate, you must ensure that the poker affiliate network which you are choosing possesses a good reputation in the industry. You should not sign up to any new poker affiliate network and should look for established and reputed poker affiliate networks.
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Who is an agent and what is their role in online poker sites?
- The major difference between online poker and other verticals of the iGaming world is that the sphere of poker is quite more socialised.
- Players have a lot of interaction during the poker game and such a socialisation level affects the poker partner system also.
- Though the affiliate’s main goal is driving more traffic, agents provide more deep interaction with the players.
- They just do not belong to sites but are influencers and opinion leaders.
- The responsibilities of the agents expand and cover support, rake payments, payment acceptance, etc.
- The affiliate agent program of poker sites is a pinnacle method through which poker platforms grow and have more engagement with the real poker players community thus enhancing poker room operator’s revenues.
- Most of the time, agents possess their own players community and mostly agents and affiliates know the players thus they easily help players in solving their questions and poker rooms do not link much with players during such cases.
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GammaStack : Providing advanced poker platforms supporting agent & affiliate systems
If you are looking for an online poker software provider who can build an advanced online poker platform which facilitates poker affiliates and agents system, then you can count on GammaStack and get poker software as per your requirements. Our online poker platform supports all the crucial and custom features such as:-
- Affiliate and agent system
- Back office admin
- Multiple payment gateways
- Bonus system
- Chat and messaging
-
Different poker game modes
etc.
Frequently asked questions
Yes, our online poker software supports affiliate systems.
Yes, our online poker software supports an agent system.
Yes, the affiliate and agent system in our online poker software is customisable.
Geographically defined, brand new and established are the different categories of online poker affiliates.
Yes, our online poker platform is mobile responsive.
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