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We all have read about the marvels of the sports betting industry. We all know how this industry has evolved over time and has impressively transformed itself into a billion-dollar industry, even after facing several red flags from various jurisdictions. Today, the sports betting industry has become one of the most lucrative industries around the globe that attracts millions of punters from every part of the world.
The best part of sports betting is, it has something for everyone. Whether you have professional punters on your platform or a noob bettor, esports lovers, or die-hard NBA fans, sports betting offers a plethora of options to keep everyone engaged. One of the key reasons why this industry is flourishing and booming rapidly is because of the limitless innovations. Another factor that’s fueling the growth of this industry is the betting experience the modern betting websites render to the punters from the comfort of their home. But this doesn’t end here.
Sports betting industry is not only providing convenience to the punters but also to the bookies and agents. One such platform is the PPH betting platform that enables bookies and agents to run business seamlessly. Let’s take a look at what is pay per head and how it works, to acquire a clear understanding of the platform.
What is a Pay Per Head sportsbook?
Pay per head sportsbooks are aimed to cater to the needs of bookies. These equip bookies with all the modern tools and functionalities crucial for growing the business. Pay per head platforms eliminate their dependency from the traditional methods and handle all the technical aspects of booking an action without any hassle.
In addition to this, a PPH platform supports hundreds of bet types, most popular sports, most-played esports as well as modern betting avenues, which caters to the need of punters with various interests. Hence, in a nutshell, a PPH platform enables bookies to make the shift while delivering the best-in-class betting experience to the punters.
But how did we reach here? What was the need that traditional methods of booking an action didn’t meet? Let’s take a look.
Traditional Bookmaking
There was a time when bookies used to rely on pen and paper to set the odds, accept the bets, and place wagers. Several bookies used to hold on to the small network of people such as colleagues, friends, or family to take bets and make money while several hustled to build their network and keep the punters in the loop for a sustainable business.
In addition to this, the biggest challenge faced by bookies was that of legalization requirements. And if someone wanted to be a bookie where betting was illegal, overcoming this hurdle wasn’t an easy task. Then there were requirements for booking outlets such as an online outlet, an offline outlet, and a bookmaker club. Needless to say, to earn profits, bookies were required to invest a lot and work really really hard.
Shift From Traditional Bookmaking To Pay Per Head
The modern technological marvels not only impacted the way punters used to place bets but also changed the way bookies worked. The concept of pay per head took the industry by storm and became extremely popular in the early 90s. The sportsbooks that were initially launched were not as state-of-the-art as we have today but they did some basic work for the bookies. These consisted of basic interfaces and sports betting websites and the operators themselves provided very little to meet the needs of the bookies. But, it was just the start.
Today, PPH sportsbook platforms arm bookies with several next-gen features and tools, all crucial to handle the technical side of the bookie business. These tools not only enable bookies to attract new customers but also enable them to maximize customer retention by equipping them with features like player management, account management platform, mobile betting, esports betting, 24/7 customer support, detail stats, analytics and reports, online casinos, live betting, modern betting avenues and so much more.
How Does Pay Per Head Work?
Now that we know what is pay per head, let’s understand how does pay per head work. A PPH betting platform allows bookies to bring their business online. It enables them to facilitate business as usual, but with modern as well as cutting edge tools. In exchange for the tools and the services, the agents or bookies pay the PPH platform owners a fee for every punter account they open. Some PPH platforms also ask for weekly utilization fees from the bookies in exchange for their services as well. The best part? Bookies only pay for active players. Bookies on the PPH betting platforms not only get access to tools but also get an opportunity to compete with the most renowned sportsbooks present online.
Now that we know how does pay per head work, let’s take a look at the benefits it renders.
Benefits of PPH Platforms
There are several reasons why more and more bookies are moving to PPH betting platforms. Some of these reasons are as follows:
Security
PPH sportsbook platforms enable bookies to access all their information with secure credentials. All the records and crucial information is stored online and bookies can access them in a jiffy.
Better Bookkeeping
PPH betting platforms allow bookies to maintain their books better and stay organized by giving them access to powerful filters that enable them to find information in a few clicks.
Enhanced Player Engagement
Bookies can easily keep their players engaged with a myriad of sports options available on the platform and can boost customer retention. This not only benefits their bookie business but also benefits the sportsbook.
Easy to Use Platforms
Several bookies prefer pay per head sportsbooks because they are simple to use. The PPH betting platforms are designed in such a way that bookies don’t require to invest a lot of time in learning these software solutions.
Simple account set up
PPH sportsbooks allow bookies to quickly set up and verify new customer accounts and enable them to get started without any hassle.
Cost-effective Solutions
The cost of building a sports betting platform from scratch can be really high. And there are legalizations, software acquisitions, cos of registering a business, website maintenance, and many more. But in the case of the PPH platform, bookies get all the tools and functions in one place which enables them to save big bucks.
Mobile-Friendly Solutions
PPH platforms eliminate all the limitations and allow players to place wagers anytime, from anywhere with mobile-friendly solutions. This means, players get to place wagers as per their convenience and gives them access to their fingertips. This benefits bookies as well as the PPG betting website owners and helps them reach new heights in the business.
Now that we know what are the benefits, let’s take a look at the top pay per head sites.
Top Pay Per Head Sites
Below is the list of five best pay per head sportsbooks that live up to the expectations as well as their reputation.
Realbookie.com is one of the top-notch PPH service providers that has been featured on CNN, Therx, Forbes, and Gambling 911. The PPH sportsbook is known for its quality lines, agent backend interface, and cutting edge tools. With high speed and performance, Realbookie.com lives up to its reputation by equipping bookies by the clean interface, powerful admin dashboard, and mobile-responsive interface.
IDSCA is considered one of the top-notch betting service providers. With recently redesigned user interfaces and the new bet slip feature, the platform makes it super simple for players to place their bets. The website is mobile-friendly which means punters and bookies can use it without any hassle, any time from anywhere. In addition to this, the platform is known for providing several betting lines in diverse markets around the world.
247pph is another service provider that makes it to the list of the top pay per head sites. The PPH website is known for getting bookies started quickly on the platform after the registration and the payment. The service provider covers several popular sports such as NBA, MLB, NFL and also enables bookies to set up casinos. The software comes with user-friendly interfaces and the best part about it is that bookies are not required to stick to their laptops throughout the day to take bets.
PayPerHead247 is another popular name in the PPH industry that equips bookies with all the crucial tools that enable them to expand their business effectively. For several bookies, this PPH sportsbook is the first choice due to its great reputation. The PPH betting platform offers several gaming options, user-friendly interfaces, and high-end security that enables bookies as well as punters to have a great experience on the platform.
Sharpbookie.com is known for covering most loved sports, major leagues, bet slip features, history panels, and more. In addition to these, the website gives access to betting lines for three major sports leagues in the free version. This gives bookies a clear understanding of how the platform works and enables them to understand the ins and outs of PPH betting. The robust backend of the sportsbook contains graphs that render you clear information in just one glance.
Choosing an Ideal Pay Per Head Platform
Before picking the ideal PPH betting platform to take your sports betting business to a new level, its crucial to consider the features it comes with. An ideal PPH sportsbook should come with certain features to enable you to deliver best-in-class bookie service and splendid betting experience. In addition to this, for keeping the PPH betting platform organized, it’s important to have panels. Let’s take a look at all of these features and panels.
Features to Look for in a PPH sportsbook Software Solution
Below are the features crucial for building a successful PPH sportsbook software that attracts bookies and bettors and maximizes client retention.
Diverse Betting market Support
It’s crucial for a PPH sportsbook to support various betting markets as it keeps the bettors on the platform engaged.
Diverse Sports
When PPH betting platforms support sports that are loved by punters, it enables them to place bets actively. Providing several popular sports such as basketball, baseball, golf, hockey, wrestling, soccer, rugby, volleyball, auto racing, horse racing, football and many more enable bettors to explore diverse sports.
Diverse Bet types
While picking the PPH platform, it’s crucial to look for the one that supports diverse bet types such as handicaps, head to head, parlay bets, over/under, pool betting, and many more.
Muti-currency Support
Multi-currency support enables punters to place bets by harnessing the power of major cryptocurrencies. Since these currencies are untraceable and eliminate the risk of identity theft, these become the first choice for several punters.
Widget-based API
PPH platforms that come with widget-based API enable you to deploy your own widgets along with the pre-existing widgets that help you simplify the management of the platform.
Esports Support
Several punters have moved to esports betting. Hence, it’s advisable to go for a platform that supports most loved esports such as league of legends, starcraft-2, Dota-2, call of duty, rocket league, apex legends, and many more.
Modern Betting Avenues Support
Modern betting avenues are the new trend in sports betting. These enable punters to bet on reality shows, award shows, Oscars, politics, celebrities, and many more and boost engagement on the platform.
Live Feeds
Live feeds enable you to keep the punters informed with all the latest news, updates, match scores, and results.
Admin Dashboards
Admin dashboards are designed to equip admins with all the tools that enable them to maintain security, eliminate breaches, multitask seamlessly, and manage the platform easily.
Social Media Sharing
Social media is not only great for your users but also great for your brand. When your users share updates on some of the most prominent, most visited and trusted social media platforms, it enables you to boost your brand awareness as well as recognition and also help you enhance your userbase.
Multi-lingual Support
A PPH betting platform is used by several bookies and punters from around the globe, Hence, providing a platform that supports multiple languages enable them to place bets in their preferred language.
Detailed Betting History and Stats
Providing bookies and punters with detailed betting history and stats enable them to keep track of their own activities.
AI Integration Betting
AI integration is a proven way of increasing the thrill and excitement of betting on the platform.
Real-time Settlement
Real-time settlements encourage punters to place more bets and help you boost participation.
Speech Based Betting
Speech-based betting enables you to provide hands-free betting experience and enhance the user experience.
Strong Framework
A strong framework protects your PPH platform from breaches, helps you maintain security on the platform, and helps you multitask without any hassle.
Gorgeous and User-friendly Interfaces
Clutter-free, easy to navigate user-friendly interfaces not only help you make a powerful first impression on your audience but also enable them to navigate seamlessly.
Must-have Panels in the PPH Betting Platform
There is no doubt that bookies and punters look for feature-rich pay per head sportsbooks. But apart from the features, it’s also crucial to keep your PPH betting platform organized. Hence, an ideal PPH betting website comes with panels that make the management of the platform seamless. There are three panels that every PPH betting platform must-have. These three panels are:
Player Panel
Player panels come with all the tools crucial tools that enable punters to have an outstanding betting experience on the platform. The platform equips them with tools such as dedicated user profiles, live scores, notifications, anti-fraud system scheduling tools, and many more. In addition to this, the platform also enables them to place bets on several diverse sports, provides access to betting markets, and enables them to place bets by harnessing the power of major crypto-currencies.
Bookie Panel
Bookie panel equips bookies with all the crucial tools and features that enable them to carry out business seamlessly. Bookie panels give access to their bookie accounts, scheduling tools, user management tools, odds from major bookies, odds and sports data integration, 24/7 customer support, and many more.
Admin Panel
Admin panels are designed to assist admins with daily activities. These panels give admins access to all the tools and features that are crucial for the seamless management of the platform. These tools include player level betting, advance risk management tools, speech-based betting, AI integrated betting system, admin dashboard, and many more features.
Looking for a Next-gen PPH Betting Platform?
GammaStack can help. GammaStack is one of the well-known and well-established PPH sportsbook providers that come with all the above-listed features and tools, designed and incorporated to take your sports betting business to new heights and benefit bookies and punters as well. Our pay per head betting website comes with a plethora of features that enable bookies and you to expand your business, meet your goals, and reach new heights.
Want to know more about GammaStack or our PPH betting platform: Contact us today!
Sources
References:
https://icrowdmarketing.com/content-marketing/key-benefits-of-pay-per-head-service/
https://icrowdmarketing.com/content-marketing/key-benefits-of-pay-per-head-service/
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