Fantasy sports have been on the rise since a decade now. And chances are there, that the industry will soon reach the peaks. Looking at the current revenue generation, fantasy sports is among the top industries to have reported a revenue generation of 7.22 billion dollars in 2018. Just like the name, fantasy sports has attracted a massive crowd from across the world.
Fantasy Sports Stats
Let’s start with some stats first-
- According to FSGA, Fantasy Sports & Gaming Association, 50% of the total players, the age of the fantasy sports players is between 18-34, the average age is 37.7.
- 4.57 billion people are active internet users on the mobile phone.
- In 2018, global mobile app revenues generated over 365 billion U.S. dollars. This number will grow more than 935 billion U.S. dollars in revenues via paid downloads and in-app purchases and advertising.
- According to sensor tower, total global mobile game gross revenue grew to $16.3 billion in Q3 2019.
Business Model of Fantasy Sports Apps like Fanduel & Dream 11
Many big fantasy sports apps like Dream 11 and Fanduel follow a comprehensive business plan to ensure that their business remains profitable and streamline. Let’s explore their business model one by one.
- Brand Promotion
The best way to let your consumers know about your product is brand promotion. It is the way to inform, remind, convince, and influence the consumers to drive their decision towards purchasing the product or service. Usually, a marketing team of a fantasy sports company handles the brand promotion, but retailers and wholesalers can do it individiually.
- Subscription Revenue
Subscription model is based on the model by charging customers a recurring fee. With every advantage they get with the subscription, users need to subscribe to some features in the fantasy sports app and for them to subscribe, users are charged for those features.
- Fees & Commission
Fees & commission comes under the category where fantasy sports businesses ask other businesses to collaborate with them and take a fee and commission to run a contest on the app. And then the business owner charges a fee and commission.
- Advertisement
Fanduel and Dream 11 never leave any stone unturned when it comes to advertising. Advertising about your brand and company is crucial for any business. Advertisements can be offline and online, through different channels either through newspaper or television or radio.
Develop your Fantasy Sports App
Developing a fantasy sports app from the scratch is a tedious task. From finding a fantasy sports app development company to researching, development of fantasy sports apps takes a lot of time and effort.
Factors to be considered for a State-of-the-art Fantasy App Development
- Experienced Development Partners
You should always opt for the team of experienced developers who are well-versed with the industry-specific technologies and can integrate the most trending and handy features for the fantasy sports mobile app. - Scalability
The scalability of a fantasy sports mobile app is one of the most crucial factors that need to be considered in order to make sure that the application is capable of working efficiently in case of a high user environment. - Responsiveness
Mobile as well as web responsiveness is an indispensable step of testing any software. Thus, you should ensure that your fantasy sports software is mobile as well as web responsive. - Marketing Team
To promote your fantasy sports app or website and let people know about the brand, it is important to have a marketing team.
Features that need to be considered before launching a fantasy sports app or website
It has become mandated these days to add features in the fantasy sports platform that are trending and user-compelling. In an industry that is increasing with a fast pace, it is important for businesses to remain up-to-date and provide users with the features and benefits. It is also important to the businesses to remain in the race else getting off the track would make no sense in running a fantasy sports business. We have covered in brief the must have features in our other blog.
But these are the must have features that every fantasy sports business must include in their fantasy sports web & apps.
Easy User On-boarding
First impression is the last impression, goes well with the onboarding of a user. Thus, for better customer experience, it is important to make users yours by an easy on-boarding process so that they can sign-up on the platform hassle-free.
Social Media Integration
Social media plays a very important role in businesses these days. Some businesses even rely on social media these days. And when it comes to the business that are B2C, social media acts booster in lead generation.
Referral & Bonus Points
Referral and bonus points also play a major role in increasing your users. Referral points act as affiliate marketing while bonus points are the points they users earn on completing a certain level or matches. This enhances users engagement.
Contests for Everyone
What a great fantasy sports platform it would be, if it covered users of all the categories. Be it a beginner or an expert, everyone can enjoy fantasy games on the same platform. So, having a fantasy sports platform for everyone in your business will help you alot.
Live Game Feeds
Showcasing users the live scores of virtually created teams can be another fun-adding feature to your users. Live game feeds will help in the game.
Achievement Badges
Users are most likely to return to a platform where they have earned achievements badges to their profile. These badges help them interact with the players of their level, thus helping them in grouping them into a one team to compete against others.
iOS as well as Android Application Development
You should always ensure that you go for iOS as well as Android application development so as to attract the users from both operating systems.
Free as Well as Paid Games
There should be a combination of free games and paid games for the users to choose from.
Easy and Legal Payment Methods
With the integration of easy and legal payment methods in the fantasy sports software, it becomes easy to stand straight to the user’s security expectations.
So, these were the important features every fantasy sports platform must have to carry out a successful fantasy sports business.
Necessary Integrations to Take Your Business to the Next Level
Integrations can help in enhancing your fantasy sports business. Let’s have a look on these integrations:
Machine learning Algorithms
Machine learning is already on trend from past few years and has captured most of the industries. Is it possible that the ever growing industry will refrain from the latest technology? Well, of course, no. Machine learning algorithms play a vital role in fantasy sports as it helps in understanding the human patterns and behaviours and thus create odds that are profitable for the business and to the users.
Blockchain Technology
Implementing blockchain in your business is another big opportunity to gain a lot of profit. As people are becoming more and more aware about the secure payments and transactions, blockchain technology has entirely changed the face of traditional payment systems. And with the use of blockchain in payment, it will not only help in facilitating payments but also a sense of security in the users.
ChatBot Integration
Chatbot integration can help users solve their queries in real time. Our team at GammaStack has developed an AI bot that has got your all covered with a wide range of topics. Thus, a chatbot enables better user experience.
Add-on Features that Can Definitely Boost your Business
The Fantasy Sports Mobile App developed by us comes with a long list of vital features:-
We have differentiated these features on the basis of customers as well as for the admins. Here they are:
For Contestants
– Referral program to invite and earn
-Monitor player and winning tally
-User dashboards
-User authentication for security
-Create and join the contest
-Browse and select matches
-Create multiple teams
For Admin
-Rolebase dashboard
-Manage users and contests
-Manage cash bonus
-CMS and CRM
-Manage reward points
-Monitor earnings
Tech Stack We Use
If you are seeking a trusted Fantasy Sports mobile app development company, then opt none other than GammaStack. Backed by a team of expert and technically-sound team of developers, GammaStack has established itself as a trusted iGaming software provider. The iGaming offerings include sports betting software, fantasy sports software and mobile application and much more. We develop iOS as well as Android Mobile application by employing:
-Native Development Approach
-Hybrid Development Approach
-Cross-Platform Development Approach
- iOS Mobile Application Development
We develop feature-wrapped and unparalleled iOS mobile applications by employing cutting-edge technologies. Our development languages include Objective C and Swift, frameworks include Cocoa Touch, Core Data, Sirikit, Ionic, PhoneGap, Xamarin, Appcelerator, Titanium and React native & development toolset includes XCode, iOS SDK, Appcelerator and Visual Studio. - Android Mobile Application Development
Our developers are well-versed with industry-specific technologies for developing top of the line android mobile application. The development languages we use include Java and Kotlin, frameworks include Xamarin, Appcelerator, Titanium, Ionic, PhoneGap and React native & development tool set include Android Studio, Android SDK, Appcelerator and Visual studio.
Ensuring that you must have cracked the nutshell of a fantasy sports mobile app development, these were the important points and features, you must keep in mind before setting a fantasy sports app development company.
About GammaStack
GammaStack is the leading fantasy sports provider and app development company. With our 8+ years of iGaming experience, we have helped businesses to climb higher ladder of success.
We are the fastest growing iGaming products and services development company that aims in providing feature-enrich solutions to the businesses. Whether it’s the fantasy sports software development or the white label fantasy sports platform, we provide both solutions built using the latest cutting edge technologies by our pioneered solution engineers.
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