Turkey has a large modernized and tech-savvy population interested in mobile, latest, and trending casino solutions that offer cutting-edge casino games providing great accessibility, and convenience. Unlike traditional or land-based casinos, online casino platforms offer engaging and immersive opportunities to explore the varied variations of casino games like poker, blackjack, slots, baccarat, etc.
The Turkish Government tried to put a halt on the online gambling activities by penalizing operators as well as players. But despite passing several laws on the ban of online casinos and sports betting activities in 2007, the popularity of online gambling continued to grow.
During the pandemic Covid-19, the popularity of casinos in Turkey rose to the next level, motivating Turkish people to make money through online gambling or playing online casino games. Moreover, the accessibility and convenience of casinos made them widely popular for their immersive features, engaging highlights, and designs. The mobile casinos, interesting tournaments, simple navigation, quick and responsive interface, and inclusion of various appealing casino bonuses fueled the growth of online casino game development in Turkey.
In this blog, we will be discussing the various aspects of starting a casino business in Turkey, legality, benefits, and steps to start a casino business in Turkey.
Casino Market in Turkey
Is Gambling Legal in Turkey?- Legality and Regulatory Compliance
Gambling in Turkey is not completely illegal. In 2013, the Turkish Banking Regulation and Supervision Authority also expanded the roles of banks and credit card companies to process transactions on behalf of both casino operators and players.
Why Choose Turkey To Launch A Casino Business?
Rising Popularity Of Online Casino Market
With the rising adoption of online casino games by Turkish people, the casino market volume is projected to increase to US$24.59m by 2029. This, in turn, extends opportunities for entrepreneurs to invest in online casinos to stay ahead of the curve.
Emergence of New Casino Games
Emergence and adoption of new casino games like sweepstakes, social casinos, craps, and other live dealer casino games in Turkey, the players seem excited to try new and immersive casino games offering the best and cutting-edge gameplay experience to players.
Scope for Increased Monetization
Casino businesses have the opportunity to leverage the high level of monetization opportunities like in-game subscriptions, in-app purchases, third-party advertisement, etc. This, in turn, increases the chance of maximizing the profit by integrating the best-in-class monetization strategies such as game enhancers, multipliers, in-app purchases, and so on.
How To Start A Casino Business in Turkey?
Market Research and Planning
Market research and planning are very crucial to make required along with actionable insights to launch a casino business irrespective of the sector or industry. Understanding a market dynamic is equally important to cater to the varied preferences of the target market. In order to stay ahead of the curve in the iGaming market, a casino operator must analyze the competitors, target audience, and latest trends to integrate the best features and grab the best casino solutions that offer a realistic yet authentic gambling experience. Without market knowledge and a proper understanding of your competitors, you will not be able to penetrate the right set of markets and audiences. Market research and planning comprise of the following:
- Selecting the right casino software providers
- Knowing the cost of development of online casinos
- Knowledge of the target audience
- Name of your company
- SWOT analysis
- Competitor research and analysis
- Legal licensing and regulatory compliance
Knowing Target Audience
Imagine launching a product without knowing who your target audience is. Isn’t it difficult? In fact, it is impossible to promote, market, or launch your product without knowing your target audience. Likewise, if you wish to take advantage of launching a venture of gambling in Turkey region, make sure to know who your target audience is, and what type of casino games they like, and track their preferences, behaviors, and gameplay habits to customize your solutions in such a way that they retain on your platform. This not only ensures you enter the right market but also taps the untapped potential with increased engagement and retention of casino players.
Know Legal Landscape
After knowing your target audience, make sure to gather the knowledge and insights into the legal landscape of the casino industry. Make sure to look into the legal and compliance requirements that are required in a particular jurisdiction for the successful launch of your gambling business. Check out the laws, regulations, and policies implemented by the Turkish government in accordance with the compliance and regulatory mandates. Choose the best online casino software provider in Turkey that abides by all the laws, regulations, and rules of the national laws.
Acquire a Casino Licence
The next step is to obtain a legal casino license that ensures the right and legal operation of your business. The licensing work can be tedious and time-consuming, catering to varied paperwork. Thus, it is important that your business is registered and operational under a legal and authentic license that caters to the safety, security, and credibility of the customers in the most professional manner. Moreover, it must adhere to the guidelines of responsible gaming measures, providing greater security and protection of the player's data.
Registration of the Business
After you meet all the compliance and licensing requirements, it is the perfect time to register your business. Make sure you consult an accountant for tax accounting systems and obligations that an operator is required to fulfill for the launch of a casino business. This ensures the smooth and seamless installation of a casino business with a fresh, unique and innovative casino gaming idea.
Funds For Business
Funds are the supermost foundation of launching a casino business. Without the proper amount of funds, it is merely impossible to launch a casino business in Turkey. From legal licensing to acquiring a legal license and marketing strategies, everything requires a dedicated share of funds that are important for the proper launch of a casino business. If you don’t have an adequate amount of money, take a variety of loans and crowdfunding platforms to meet the heavy expenditure for a business launch.
Select The Best Online Casino Software Provider
After meeting budget requirements, legal compliance, and business registration, it is time to choose the best online casino software provider in Turkey for credible casino solutions. An ideal provider offers legal, feature-packed, customizable, and authentic casino solutions like white label, turnkey, or bespoke casino solutions so that you can opt for the solution as per your tailor-made business strategies. We at GammaStack integrate the best-in-class designs, features, latest marketing strategies, and post-launch support systems to ensure you launch your online casino in Turkey in the most credible, and cost-effective manner.
Select The Platform Type
After selecting the right provider for casino online Turkey, make sure to choose the right platform so that you can tap a wide market of target audience. You can opt for cross-platform compatible software solutions that can run on a varied range of platforms and operating devices like Mac Os, Windows, Android, and iOS.
Casino Software Design & Development
Once you are done selecting the right platform, make sure to shortlist the creative, engaging and reliable casino software design that cater to the varied taste and preferences of the players. Make sure you opt for casino software development services that offer navigable, modern, and unique casino platform templates along with designs and features that you can personalise as per your business guidelines.
Software Testing
Software testing is important to fix all the technical issues, bugs, glitches, or interruptions in the most seamless way possible. Hire a casino software developer in Turkey who offers tech-equipped casino software that is free from all the technical or functional loopholes that can hamper the experience of the players. This phase is important and maintains the trust and loyalty of the customers and ensures they get an engaging and lucrative experience.
Select the Best Marketing Strategy
After testing of the software, it is time to finally launch or market your casino solution in Turkey. Make sure to make the best use of credible and reliable marketing strategies like content marketing, social media, digital marketing campaigns, and affiliate marketing to reach the international casino market. The right marketing strategy enables casino operators to create a wider customer base while keeping players engaged and retained on the platform.
Maintenance and Updates
Launching an online casino in Turkey is merely not enough, you have to keep up with the latest demands, and trending and changing technologies to stay ahead of the competition and trending in the market. Our team of casino developers at GammaStack promises to provide high-quality maintenance and post-launch support to provide you with the latest updates and upgrades of casino solutions, offering a reliable casino experience to players.
Want To Know How You Can Start Your Casino in Turkey?
Casino Business in Turkey: Future Ahead
Explore Interesting Blogs from Different Categories
How GammaStack Can Help You Launch a Casino Business in Turkey
- 100% customizable casino solutions
- Choice of payment gateways
- Post-launch support
- 24/7 support system
- User-friendly interface
- Third-party integrations.
Frequently Asked Questions
Yes, as the best online casino software provider in Turkey, we can help you launch an online casino business in Turkey including all the ins and outs like market research, design of the casino software, development, testing, marketing, and so on.
Gambling was not completely illegal in Turkey but with IDDAA, online forms of gambling became legal and allowed the people in Turkey to take part in online casino or gambling activities.
Depending on your requirements, we can offer the best turnkey casino software solution that can be launched in the market in just four to five weeks.
The cost to start a casino business in Turkey depends on various factors like the location of the developers, licensing and compliance requirement cost, type of casino software, level of design, complexity of the features, technologies, tools, and so on.
With the rising interest of the Turkish people in online casinos, the demand for online casino games is comparatively high and increasing day by day, making it more profitable and lucrative for players.
Online casinos make the best use of various monetization strategies like in-game subscription models, in-game challenges, purchases, advertisements, and third-party collaborations to make money.
Istanbul and Ankara are considered the best cities to start a casino business in Turkey for more opportunities to tap the target audience and generate a high level of profits.
Yes, at GammaStack, we offer post-launch support like upgrades, updates and bug-fixing if required by the business owner. We ensure to keep up with all the expectations of the casino business owners in the most professional manner.