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Gambling in all forms is quite a lucrative business globally. With the advent of digitization, traditional gambling including betting has been to some extent replaced by online gambling methods. Although traditional or land-based betting is still prevalent, a large population of bettors have migrated to the online betting platforms. The reasons that attracted these greater mass to bet online includes:
- On the go betting ease
- Diverse currency acceptance
- Preferred games under one roof
- Secured betting
- Fair & legalized gameplay
Having said that, the Philippines is a country known for its vibrant gaming industry offering several gaming opportunities. However, peers looking for how to start betting business in Philippines can find it overwhelming. Thus, we bring to you a comprehensive guide describing all the crucial information and step-by-step instructions on how to start a bookie website in the Philippines.
So, let’s get started!
So, let’s get started!
Sports Betting Market in the Philippines: Top Insights
The sports betting market in the Philippines is currently on the rise owing to the government’s betting acceptance. A latest report on sports betting market in the Philippines evaluated that it is:
- Projected to a growth in revenue from US$339.40m in 2024 to US$422.50m by 2029 at a CAGR of 4.48% (2024-2029).
- Evaluated user increase in numbers is 2.0m by 2029.
- The user penetration rate is projected to reach 1.6% by 2029 from 1.3% in 2024.
- Anticipated to have an average revenue per user or ARPU of US$214.20.
So, let’s get started with how to start betting business in Philippines.
Why Should You Start a Sportsbook Business in the Philippines?
Sports Enthusiastic Nation
Filipino laws and regulations have set a new standard for sports betting in the Philippines. A large number of the
Filipino demographic are inclined towards a variety of eSport. Thus, sports betting is a lucrative and profitable
business in the Philippines at this moment. Some of the iconic sports figures have also won hearts of many such as -
Manny Pacquiao, Carlos Loyzaga, Gabriel Elorde and more.
How to start a betting company in Philippines? Some of the prominent sports that Filipinos are interested in that also
promote tremendous growth include:
- Horse Racing
- Boxing
- Soccer
- Martial Arts
- Virtual Sports
- Baseball
- Rugby
- Basketball
- Tennis
- NBA
- Football
- Cockfight / Sabong
Tech-Enabled Demographic
The Philippines is known for its lively and energetic people. Especially the young population who are very comfortable with technology are the highest number of internet users. This tech-friendly generation likes to use online platforms, particularly for activities like sports betting. The popularity of online sports betting is clear. It is easy, convenient, and widely available. This contributes to the industry's rapid growth in the country.
Regulations Promote Security
The Philippine government has legalized sports betting business in Philippines. However, to minimize the risk of addiction, potential risks and major losses, sports betting is strictly regularized. This means that businesses looking to open a sports betting company in Philippines have to acquire legal licenses. These betting businesses or operators need to be compliant with the Philippine Amusement and Gaming Corporation (PAGCOR) legalities. This license ensures both operators and bettors remain risk-free enabling fair gameplay.
The following are some of the advantages:
- Compliance and governance
- Tactical business expansion
- Operational business framework
- Boosted self-assurance
- Reliable tax structure
- Growth potential avenues
- Safeguard against liability
Economical Business Processes
Starting a sportsbook in the Philippines is cheaper than doing it in saturated places like the United States or the United Kingdom. This is because of lower costs to run the business, better rules, and possible tax savings in the Philippines. Therefore, businesses may see the Philippines as a good place to start a sportsbook.
Significant Factors to Consider Before Starting a Betting Business in Philippines
Competitors
Thorough research into your competitors will be of great importance to new businesses. Understand their strategy in order to learn and improve the working of your business approach. Understand market dynamics, analyze competition to recognize strength in one's offerings and correctly position them, especially in betting.
Regulations & Licensing
Did you know that delving into the sports betting industry requires careful consideration of regulations and legal requirements? Know the rules in the country where you plan to work. It is important to understand and get all necessary licenses to stay legal and trustworthy in this area.
Research & Demographics
The only key factors on how to start a betting company in Philippines successfully are to understand the dominant sports within target areas. Offer all different options in sports, or just a few; specialize in those which are most popular. Prioritizing popular sports, such as cricket in regions highly favored to position in relation to area preferences for increased customer activity, is key.
Security & Technology
Investment in the latest technologies of a betting platform is of crucial importance, regarding seamless user experience and strong data protection. It is definitely true that this attention to security enables customers to trust, therefore, creating pathways to success on long-term bases. Advanced technology will permit the company to provide user-friendly interfaces and protocols regarding the security of data; hence, to be more competitive on a global basis.
Linguality
When developing a global betting enterprise, language plays a pivotal role. Understand different dialects and break cultural and communication barriers. Develop your platform in a number of languages depending on the location you're targeting and be culturally sensitive to understand how it will enhance overall user experience among diverse linguistic communities around the globe.
Budget & Finance
Opening the doors to the betting business these days involves several costs in terms of finances due to an increase in demand. A successful and prosperous betting venture requires a lot of strategic planning and prudent finances within the competitive industry.
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How to Start Betting Business in Philippines: A Comprehensive Guide
Market Understanding
How to start a betting company in Philippines? Well, let’s start with the basic requirement. Success in online betting involves several computations - understanding the target audience, regional preferences, competitors, and market trends. Ascertain the demographics or preferences of bettors, tailor your platform regionally, analyze competitors, and take updates on emerging trends that may be necessary to keep your service relevant and competitive.
Budgeting & Funds
The financial planning while opening an online betting business should be done with extreme care; the initial expenses for licensing, software, development of the website, branding, legal expenses, maintenance, salaries, marketing, and compliance will make up the initial capital requirement. Projecting revenue, building a contingency fund, and budgeting smartly - the best ways for a strong financial backbone on which one funds one's venture.
Licensing & Compliance
Licensing regulations and rules differ depending on each jurisdiction. One has to meet the legal requirement for betting
business to gain a license for online betting. This includes proof of financial stability, fairness of software, and
responsible gaming policy of the operator concerned.
Financial stability can be proved by the bank statement, financial guarantees, business plans, and documented
investments. Have trusted software with certified Random Number Generators. Allow responsible gambling by stopping bets
taken from underage individuals and by providing resources.
Licensing requires an application process that includes documentation, submission, evaluation for approval, and the
payment of a fee. It also demands constant compliance to render a valid and reputable betting business.
Betting Platform Provider Selection
The proper selection of the betting platform provider is very important for your online betting business. The type of
provider used for the platform will determine how functional the website is, what it looks and feels like, how scalable
it is, and even how well the operation is.
There exist a number of varieties in the solution for the platform, including in-house, off-the-shelf, and white label
solutions, among others, which respond to different needs.
Among the key features to be considered are user-friendly interface, mobile optimization, various integrations on
payment solutions, security, live betting, and customer support. Scalability and adaptability, demo testing, and user
feedback also play a major role in making an informed decision. Give yourself some time to research, test, and find a
betting software provider that best fits your business vision.
Full Stack Development
The design of your online betting platform is crucial in ensuring that users stick to you and come back for more. A well-designed website means less bounce rate because users will navigate through it with ease. A sleek design inspires confidence and credibility. A design tailored for its purpose increases conversion rates. To be economical, you can use high-quality templates or hire developers from GammaStack.
Privacy & Security
Basic key features of online betting include various aspects of safety and security. Safety factors in the online betting business include reputation, trust, data privacy, and compliance. Safeguard user data by deploying SSL, firewalls, and 2FA/MFA, KYC. Fair play relies on RNG for randomness and accurate data feeds from reputed providers. Meeting regulatory standards assures user loyalty and revenue.
Marketing & Promotions
To run an online betting business successfully, interesting promotions should be presented: welcome bonuses and loyalty. Carefully design event-based offers and referral programs. For the promotion of your site, take keywords, quality content, social networks, and reputation into account. In creating your budget, set goals, distribute spending accordingly, track return on investment, adapt to changes, and note seasonal changes.
Customer Support
To attract new users to online betting, good customer support shows trust and value. Start with helpful email support, a clear FAQ, chatbots, and forms for responses. You can provide quality support without losing focus on the user, which helps new platforms succeed. If you are looking for how to start a betting company in Philippines, this point stands crucial for player retention.
Post-Launch Improvements
To succeed in online betting, businesses must keep improving and adjusting. Use tools like Google Analytics, Google Search Console, Hotjar, or Crazy Egg to track performance and understand users. Use simple CRM systems, like HubSpot, to manage customer relationships and help with marketing. Keep learning about industry trends, gather user feedback, and be ready to change your plan quickly if needed.
How to Choose the Best Sports Betting Software Providers in Philippines
All-Inclusive Betting Markets
Ensure the provider offers a broad portfolio of various sports, popular and unpopular, to excite even the most demanding audience. Therefore, single bets, parlays, futures, and live betting should be available in the software for user entertainment. Real-time accuracy in odds and lines significantly helps inform bets effectively.
Seamless UI/UX Journey
The opted software should be intuitive in design and highly navigable. Smooth integration is needed for iOS and Android for those on-the-go mobile users. Customization capabilities are necessary for branding and consumer loyalty.
Safeguarding & Compliance
Data security in sports betting should be ensured with advanced encryption and security protocols. Ensure compliances for the legal requirement for betting business, both nationally and internationally, to avoid any legal consequences. Provide detection tools for fraud to keep users and operators safe from any frauds.
Expanded Functions Suite
Live bets and streaming give users, in fact, real excitement. Users can place a bet right at the moment of watching events. Cash-out is another feature that lets a user settle their bets before any events come to an end and shows users how to hedge their risk. Analytics provide valuable information with regard to how users behave, their betting patterns, and performance, enabling data-driven decisions.
Client Assistance Integration
Ensure customer support 24/7 as a top sports betting business in Philippines for immediate technical issues and inquiries. Seamless integrations with systems like payment gateways and CRM extend the convenience of operation. Opt for scalable software that will grow with your business, handling increased traffic and expanded functionalities.
Best Sportsbook Software Solutions to Choose for Your Betting Business in Philippines
Sports betting software solutions play a pivotal role in swiftly launching your sportsbook with customization. Here are the prominent bookie software solutions to choose from if you are looking for how to open a betting company in Philippines.
- Software Solutions
- Benefits
- Who is it for?
- Turnkey
- Quick market entry for startups
- Latest Tech Stack
- Sportsbook
- Cost-effective solution for betting operators
- Comprehensive customized features included in the package
- Minimal technical expertise required to launch
- Ongoing support and updates from providers
- A turnkey sportsbook is ideal for a sports betting business in Philippines seeking a quick and efficient entry into the sports betting market without developing software from scratch.
- White-Label Sportsbook
- Launch operations swiftly without delays
- Lower development and operational costs
- Tailored features to brand and audience
- Utilize proven software and infrastructure
- Navigate legal requirement for betting business with ease
- A white-label sportsbook is ideal for businesses seeking a quick and cost-effective entry into the betting market without developing software from scratch.
- Custom/Bespoke Sportsbook
- Tailored features for unique business needs
- Greater control over platform functionality
- Scalability to grow with market demands
- Improved branding opportunities for differentiation
- Enhanced user experience through customization
- A custom/bespoke sportsbook is designed for a sports betting business in Philippines seeking unique features, full control, and scalability tailored to their specific needs in the betting market.
Top 5 Best Sports Betting Software Providers in the Philippines
We have already discussed almost everything about how to start betting business in Philippines. Delve deep into the sports betting business in Philippines with the following top sports betting providers in the Philippines.
- Sl. No.
- Betting Software Providers
- Estd. Year
- 1.
- 2.
- 3.
- 4.
- 5.
- GammaStack
- IGT
- Play’n GO
- Kambi
- BetConstruct
- 2012
- 1975
- 1997
- 2010
- 2003
GammaStack
GammaStack is a leading sports betting software provider in Philippines. It is successfully acing the betting market with its efficient betting software developed by 500+ developers. Additionally, having launched over 80 modern-themed sportsbooks, it offers 70,000+ monthly betting events. It is a one-stop destination for all iGaming products -
- Sports Betting
- Online Casino
- Live Casino
- Casino Game Development
- Slot Game Development
- Mini Casino Games
- Sweepstakes Casino Software
- Lottery
- Poker
With GammaStack’s all-round expertise, it offers multiple high-quality features like mobile responsiveness, reliable third-party integrations, smooth UI/UX, multi-platform compatibility, compliant solutions and much more!
IGT
IGT supplies responsible gaming across all channels and regulated segments: Lotteries, Gaming Machines, Sports Betting, and Digital. As the leading provider of compelling content, innovation, player insights, operational expertise, and technology, IGT engages the player and propels growth. In agreement with global laws that govern gaming, oversight, and licensure, IGT is among the leading players.
Play’n GO
Play'n GO is a leading online slots and betting solutions provider and developed popular casino games such as Book of Dead, Reactoonz, and Moon Princess. Deliveries are made to regulated operators in over 25 jurisdictions. It provides back-office services and solutions for an optimal gaming experience. Additionally, it offers more than 300 premium titles. It has always promoted a regulated igaming industry for fun and entertainment in close cooperation with its partners, regulators, and bodies of research.
Kambi
Kambi is a sports betting supplier launched in 2010. The company services over 40 operators in more than 50 jurisdictions around the world. Its fully fledged platform covers service areas such as odds compiling, risk management, and man-machine interfaces. The Kambi Group is powered by experienced specialists. It serves operators all over the world. It also equips them with necessary tools to grow and outcompete the market.
BetConstruct
BetConstruct is an international technology and service provider for the online gaming industry. The innovative offerings include the sportsbook, classic and live casinos, poker, skill games, social gaming platforms, and sports data solutions. Its SpringBME platform offers a back office device and services, benefiting the partners from stand-alone setups to turnkey and white label solutions with equal opportunities of success.
Need The Best Platform For Your Sports Betting Venture?
Future of Betting Businesses in the Philippines
In the near future, the sports betting market in the Philippines is expected to keep growing. One of the reasons is proper knowledge on the legal requirement for betting business lists. This growth is supported by more people getting access to the internet and having more money to spend, which will likely lead to more participation in sports betting. Also, if mobile sports betting is allowed involving even more people, it could greatly help the market grow even more. Did this help in learning how to start betting business in Philippines?
How to Open a Betting Company in Philippines with GammaStack
Are you ready to explore how to start betting business in Philippines with GammaStack’s assistance? Well, GammaStack is a pioneer in the iGaming industry with 13+ years of experience. Equipped with an efficient team of 500+ developers and offering over 70,000 monthly sports events, we stand tall as one of the best sports betting software providers. Key factors that make us unique include but not limited to –
- 24*7 customer support
- On-going maintenance
- Marketing & post-launch support
- Advanced security protocols
- Pre-live and in-play betting
- Real-time data integration
- Custom sportsbook solutions
FAQs on How to Start Betting Business in Philippines
Betting is legal and highly regulated in the Philippines for risk mitigation and fair gameplay. Illegal gambling is strictly prohibited and can be heavily penalized or lead to a dead business. Thus, to start a betting company in Philippines, all operators need to meet the legal requirement for betting business to avoid legal liabilities.
To get a gambling license in the Philippines, submit an application to the Philippine Amusement and Gaming Corporation (PAGCOR). GammaStack can assist by providing expert guidance, ensuring compliance with regulations, and streamlining the licensing process for your gaming business.
Yes, live betting or in-play betting and live trading is available in the betting software solutions offered by GammaStack. Additionally, live odds and data feeds are available from reliable odds providers for accurate calculation.
GammaStack is the leading provider of sports betting software solutions in the Philippines. With a solid team of over 500 experienced professionals and having launched over 80+ sportsbooks, we serve over 45 countries. Our sportsbook offers a competitive uptime, pricing model and top-notch benefits with tech-advanced features.
GammaStack understands the importance of risk management in securing the sports betting platform, its bettors and operators. Thus, we incorporate all the major risk management measures including -
- Know Your Customer (KYC)
- Multi-Factor Authentication (MFA)
- Distributed Denial of Service (DDoS) Protection
- Secure Sockets Layer (SSL)
- Transport Layer Security (TLS)
- Firewalls
- Anti-Fraud System
- Anti-Money Laundering (AML)
- Data Encryption
- Secure Communication
References:
- https://www.statista.com/outlook/amo/online-gambling/online-sports-betting/philippines
- https://www.statista.com/outlook/amo/online-gambling/online-sports-betting/philippines
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