Poker is a popular gambling game involving cards in which players play through a deck of cards and bet against each other as per the card value in their respective Poker hands. Bets are made through chips & as the Poker game ends, players can trade chips for money or chips can also be calculated for determining the winners. In the early decades of Poker invention, it was played traditionally but it kept on evolving and nowadays the online Poker game has gained popularity and players prefer to enjoy the game conveniently from their homes with the aid of various online Poker gaming platforms.
Popularity of Online Poker Industry
- Poker games have always proved to be a great entertainment medium for people and a great source of trying their luck as well as game skills to win big prize money.
- Sudden upsurge in time spent by people in online stuff has brought a great resurgence in the gaming world of online Poker.
- Before lockdowns, around 40 million people that is 6.8% of the net adult population used to play Poker on a regular basis.
- With the effect of lockdowns and social distancing, the online Poker gaming market has increased by nearly 43%.
- First time Poker players have increased by nearly 255% in the lockdown period.
- But due to global lockdown which is a consequence of COVID-19 pandemic, people can now no longer play at land-based casinos or card clubs.
- Thus online Poker gaming platforms prove to be their clear choices for getting fun, action and relief from stress of day to day lives.
- Even new players are getting more eager to play online games including Poker as a leisure activity.
- Online Poker is popular in various countries across the globe and different casinos based in various geographical locations are making big amount of money which can be clearly seen through these statistics:
- – Amount that has been won in 2000-2019 through gambling in Nevada casino: 12.03 bn USD
- – Casino Poker games win amount in 2000-2019 in Nevada: 143.14m USD
Growth of Online Poker Industry in 2023
- The market of video Poker machines was estimated to be nearly $14.7 billion USD in 2020 from worldwide.
- The market is expected to witness a significant growth in the upcoming time between years 2021-26.
- Traffic of online Poker has seen a massive increase of about 30% in the year 2020
- The estimates of annual traffic which had been pointed through the last few months of 2019 and 2020 predicted good performance of the online Poker industry.
- But the exceptional performance of this industry can be attributed to the global lockdown period which enhanced the popularity of the online gaming industry to a significant extent.
- Before sports betting legalization in the United States, Poker seemed to be in background and legalization plans had been suspended by many states.
- Thus interest in the Poker industry has returned to the forefront and interest of the large listed companies in the Poker industry in the US has remained strong with an expectation of a positive return in the near future.
Trends of Poker Industry in 2023
World of online Poker is evolving continuously and rapidly with every passing year and there are many locations that have accepted Poker as a new entertainment form and are thus permitting its wide distribution & participation. Online Poker can prove to be a profitable industry for entrepreneurs to invest upon but you should always keep a check at the trends of the industry in the current period to have a profitable online Poker business. Let’s explore some of the exciting trends of Poker industry in 2023:
Live Dealer Poker Games are Expected to Witness More Popularity
Virtual Reality will Bring New Gaming Experience
Industry Leaders should Expect more Competitors
Cryptopoker Growth
Increasing Demand for Mobile Poker
Acceptance and use of cryptocurrencies are rapidly gaining grounds continuously in various industries and the online Poker industry is no exception. There exist many online casinos which are already open for cryptocurrency usage although this has not gained much pace in the online Poker industry but is expected to do so in the upcoming year of 2023. Online Poker rooms will be evolving their stance as a great count of Poker players are expected to use cryptocurrencies.
Emergence of Poker Live Streams
Attention Towards Responsible Gaming
Free Poker Games
Countries where Online Poker Games are Popular
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Benefits of Online Poker Industry
For players
- Easy & quick accessibility
- Exciting gaming experience on mobile devices
- No travelling expenses
- Precise gaming limit analysis (which is often ignored by gamers in land-based Poker rooms)
- VR & AR for realistic gaming experience
- Referral rewards & bonuses
For Businesses
- Low infrastructural costs
- Engagement of large number of audiences globally
- Easy and quick scalability
- Mobile gamification brings more engagement
- Reduced investments
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How to Start an Online Poker Game Business in 2023?
Analysis of Target Audience
You must analyse your target audience as well as your targeted geography in an effective and comprehensive way so as to plan your business strategy while keeping in mind the choice and preferences of your target audiences in mind.
Gaming License
You will need to face various challenges in terms of jurisdictions and laws belonging to your targeted country of operation. You need to take legal advice before starting your online Poker game business so that you can fulfill all the legal requirements & do all the necessary paperwork for your business.
- Initially, you need to get a gaming license
- Then you need to take care of documentations involved with the guidance of your legal advisor/li>
Selecting a Reliable Online Poker Game Software Provider
You need a top-notch and feature rich online Poker game software for your business and for that purpose you need a reliable and efficient software provider who can offer you the customized software as per your business requirements. You must ensure following aspects in your online Poker game software:
- Multiple Poker Game Modes (Hold’em, Jump, Stingo, Shootout, etc)
- Different Poker Game Functions (Check, Bet, etc)
- Secure Payment Gateway Integration
- Cryptocurrencies Support
- Admin Dashboard
- Bonus & Referrals
- Real-Time Chat Rooms
- Engaging UI
- AR & VR Enabled Gameplay
- etc
Marketing & Promotions
A well planned marketing and promotions strategy is a must for any business. Thus you must have a detailed marketing campaign for your online Poker gaming platform. You must consider following marketing strategies:
- Search engine optimization of your software
- Marketing ad campaigns for your platform
- Social media promotion
- Content marketing strategies
- etc
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FAQs
- CryptoPoker
- Mobile Poker
- Virtual Reality in Online Poker Games
- Live Dealer Poker Games
- Etc
- USA
- Canada
- Indonesia
- France
- UK
- Malaysia
- Italy
- Germany
- etc
Some of the popular online casino games include Slot Game, Poker, Baccarat, Blackjack, Bingo and many more.
- Analysis of Industry Trends
- Researching about your Targeted Audience
- Gaming License
- A Reliable Online Poker Software Provider
- Marketing & Promotions
GammaStack is one of the most renowned and trusted online Poker game software providers which offers highly advanced online Poker software solutions.
Sources
- https://www.infoplay.info/en/2020-11-16/-special-report-by-infoplay-the-future-of-online-poker-the-disappearance-of-the-professional-player-the-perfect-fit-with-responsible-gaming-and-the-rise-in-asia/14368/new/
- https://staplerconfessions.com/index.php/2020-poker-trends-the-4-may-surprise-you/
- https://www.entrepreneur.com/article/326194